World-leading fashion retailer Inditex has reported an €8bn pre-tax profit for the year, driven by robust sales and a massive investment in retail technology. This financial success has paved the way for a record €3.23bn dividend for founder Amancio Ortega. The company, which operates over 5,400 stores, saw sales grow by 3.2% to reach €39.9bn by the start of 2026.
A central component of Inditex’s 2025 performance was the integration of AI-driven tools designed to enhance the customer experience. The company’s new virtual-fitting system, which uses customer photos to create 3D avatars, has been hailed as a game-changer for online fashion retail. This tech-forward approach is designed to reduce logistical costs and improve customer satisfaction across its brands, including Bershka and Massimo Dutti.
Amancio Ortega, who founded the company in 1975, continues to hold a 59% majority stake. His daughter, Marta Ortega Pérez, now serves as chair, guiding the company through its recent digital transformation. Despite his vast $126bn fortune, Ortega remains deeply connected to the business’s roots in La Coruña, where he originally started as a local manufacturer.
The company is also refining its physical footprint, moving toward larger store formats that accommodate both premium Zara fashion and homewares. The new “The Apartment” concept stores are designed to resemble an influencer’s home, offering a more curated and immersive shopping experience. This evolution in store design is being paired with an aggressive global expansion into markets such as Denmark and Norway.
Shareholders were encouraged by the company’s report of a 9% sales jump in the early weeks of the current year. Management also reassured investors that their supply chains remain stable despite geopolitical tensions in the Middle East. With plans to expand total store space by 5% in 2026, Inditex is doubling down on its “phygital” strategy of combining high-tech online tools with high-traffic physical stores.